Charities struggled in 2020. Here's how you can help..

2020 was a hard year for most, but one of the sectors that was hit hardest due to the COVID-19 pandemic was the nonprofit sector.

More than 70% of charities in Canada are expecting to raise less money in 2020 than they did in 2019, and two-thirds believe the same will happen in 2021, according to the Association of Fundraising Professionals’ (AFP) Coronavirus Response Survey.

2020 was a hard year for most, but one of the sectors that was hit hardest due to the COVID-19 pandemic was the nonprofit sector. Their revenues dropped drastically, with more than two-thirds of charities reporting a 31 per cent drop. 

More than 70% of charities in Canada are expecting to raise less money in 2020 than they did in 2019, and two-thirds believe the same will happen in 2021, according to the Association of Fundraising Professionals’ (AFP) Coronavirus Response Survey.

This has been detrimental to charities that already struggle regularly to stay afloat at times.

One in five organizations have either suspended operations or ceased programs as a result of the COVID-19 pandemic, according to Imagine Canada’s Sector Monitor report.

The other large issue is that not all charities that apply for funding receive it.

Forty-four percent of respondents applied to the Canada Emergency Wage Subsidy program, while only 23 percent received the funding.

Most charities believe that 2021 won’t be much better, as the pandemic continues, with 68% believing that the next year will continue to have lower than usual fundraising outcomes.

Even though there seems to be another grim year ahead for nonprofit fundraising, many are taking this as a way to become creative in how they engage more people to give.

Charities are now moving to virtual campaigns and growing their online presence through social media to help create awareness.

There are also actions people can take to help minimize the impact that the pandemic is having on charities. 

A way that you can help charities is by giving when you can and sharing with others on social media to help reach other people who are able to give. 

Social media is one of the best ways to raise awareness among potential donors, especially during a time where we are unable to connect with people in person.

Every little bit helps and even small actions like sharing your favourite charity on social media can be beneficial to spreading awareness and increasing donations. 

Ways that people can give back, is by starting a Tillen fundraiser for a nonprofit in your community.

The first step that people can do to start a Tillen fundraising campaign is by choosing a cause. We allow you to choose any charity registered in Canada to donate to.

The second step is to customize your page by setting images and customizing your description.

The third step is to securely donate funds through our secured donation pages. You can then share to social media where your friends can create pages underneath yours to help support you and the cause.